LJ Hooker is a brand Australians know and trust. Our national marketing strategy is to promote our brand, offices and expertise. We have seen a $147 million increase in office sales revenue over the past three years due to a customer centric marketing.Our purpose is to make your business a success and we will go further than any other real estate group in Australia to achieve this goal.
We are currently focused on increasing appraisals, auctions and listing for our business owners. This follows a successful three-year marketing campaign that generated an additional 230,000 sales and property leads for our network.
Our 2018 New Year Campaign was designed to support our agents by increasing appraisals. Anyone who listed their property with us or sold via LJ Hooker Auction Services by April 30, 2018 had the chance to `Spin to Win’ with prices including $1 million to spend on any property for sale in the LJ Hooker network; $250,000 in cash; $25,000 Flight Centre Voucher or an Audi A1.
Customers are incentivised by these campaigns and it helps agents by increasing appraisal requests which in-turn drive listings.
At LJ Hooker, we have embraced social media marketing that’s put us a step ahead of our competitors.
Last year, we teamed up with Facebook to create LJ Hooker Boost, a custom built automated Facebook and Instagram advertising platform.
It is the perfect marketing tool to grow your business by strengthening your brand, staying in touch with past clients and be connected with your local community in a cost efficient and effective way.
This industry-leading technology also has the added advantage of allowing us to analyse and interpret real estate audiences and use the learnings to be nimble in our strategies.
Harvest opportunities within your community by using a range of marketing strategies aimed at the local market. This includes the importance of seasonal marketing, to tie in with events and holidays. You and your team can also access tips on office profiling, prospecting and a suite of listing tools.
Our marketing strategies also cover recruitment. We are here to grow your business and our brand will attract the right team for you.