Marketing and Promotion

LJ Hooker is a brand Australians know and trust. Our national marketing strategy is to promote our business, our offices and our expertise. Already we have seen a $147 million increase in office sales revenue generated over the past three years due to customer centric marketing.Our purpose is to make your business a success and we will go further than any other real estate group in Australia to achieve this goal.



We will always focus on increasing appraisals, auctions and listing for you and our network. This follows a successful three-year marketing campaign that generated an additional 230,000 sales and property leads for our network.

Our 2018 New Year Campaign was designed to support our agents by increasing appraisals. Anyone who listed their property with us or sells via LJ Hooker Auction Services by April 30, 2018 had the chance to `Spin to Win’ with prices including $1 million to spend on any property for sale in the LJ Hooker network; $250,000 in cash; $25,000 Flight Centre Voucher or an Audi A1.

Customers are incentivised by these campaigns so it assists you in increasing appraisal requests, which in-turn drives listings.



Last year, we teamed up with Facebook to create LJ Hooker Boost, a custom built automated Facebook and Instagram advertising platform.

It is also the perfect social marketing tool for promoting you as an agent. It creates maximum exposure, assists in staying in touch with past clients, generating leads and being connected with your local community.

This industry-leading technology also has the added advantage of allowing us to analyse and interpret real estate audiences.  It has been designed to ensure you are reaching the right people at the right time with the right message. No other agency has the ability to do this as powerfully as LJ Hooker.



Our personalised URL called `Your Spotlight’ and/or `Property Spotlight’ is a fully customisable mobile responsive template that allows agents to promote either themselves or listings. When teamed with our LJ Hooker Boost, its is a great way for further exposure.



In addition to social media, you will be encouraged to look for opportunities within your community by using a range of marketing strategies aimed at the local market. This includes the importance of seasonal marketing, to tie in with events and holidays.  Agents can also access tips on office profiling, prospecting and access a range of listing tools.

Want to know more?

Book your confidential discussion with one of our Recruitment Specialists

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